Market Basket Analysis or Association Rules or Affinity Analysis or Apriori Algorithm

First of all, if you are not familiar with the concept of Market Basket Analysis (MBA), Association Rules or Affinity Analysis and related metrics such as Support, Confidence and Lift, please read this article first.

Here is how we can do it in Python. We will look at two examples-

Example 1-

Data used for this example can be found here Retail_Data.csv

mba1mba2mba3

Example 2-

MBA4MBA5MBA6

Cheers!