Jupyter Notebook can be started using many ways, most common ones are-

1. From the Windows or Mac search interface. Type “Jupyter Notebook” and it should show you to application to start
2. From Anaconda prompt by typing “jupyter notebook” at the anaconda prompt
3. For high graphics display such as with plotly package, you are advised to start the jupyter notebook using the following command- “jupyter notebook –NotebookApp.iopub_data_rate_limit=1e10”

Jupyter Notebook Start from Anaconda for High Resolution Graphics

otherwise you can get an error message similar to the one shown below-

Python Error Message for High Graphics Images

Cheers!